How to open your own studio. Business plan for a tailoring studio


It would seem that due to large-scale supplies of clothing for every “taste and color” from China, open trade channels with Europe and America, sewing studios should have become obsolete due to the lack of demand for services. But no, the demand for tailor work, on the contrary, has increased sharply, and this business has become quite popular. Just look on the Internet and check the statistics for the request “ready-made business plan for a clothing tailoring and repair shop,” and everything will become clear.


We will examine in more detail the reason for this dynamic growth in the popularity of sewing services in this business plan, which, without pretending to be exceptionally complete, can serve as an excellent guide when drawing up your own action plan when organizing a sewing business, or after a little adaptation - serve as ready-made instructions for creating business.

We warn you that all the calculations given are relevant for the second half of 2016 for Moscow and the central regions of Russia. In other areas, the indicators given in the business plan differ significantly from the real ones.

Summary

This project is a business plan for a tailoring studio with a payback period of 7-9 months.

Project goals:

  1. Creation of a highly profitable enterprise
  2. Organization of obtaining a stable profit
  3. Satisfying the consumer market by providing services for custom tailoring, clothing repair, restoration and alteration of items to a different size.

Project funding source: own funds or bank loan

Form of doing business: IP

Total cost of the project: 100 - 250 thousand rubles

Payback period: from 4 to 6 months

Interest rate included in calculations: 25% per annum

The total interest payments will be: 8,334 – 31,250 rubles

The investor's income will be: 8,334 – 31,250 rubles

Payments of loan funds and interest on the loan will begin from the first month of project implementation.

Main stages of the project implementation

The start of the project implementation is immediately after the acceptance of the business plan by the Customer, or after receipt of loan funds.

The main stages of the implementation of this project, the conditions and deadlines for their implementation are presented in Table No. 1:

Project stagesConditions for their implementationTime frame for implementation of stages
start of the project 1 month
obtaining borrowed fundsavailability of the appropriate package of documents1-30 days
entry into the Unified State Register of Individual Entrepreneurs, tax and administrative registrationIP education1-30 days
purchase of premises, paperwork 1 month
purchase and installation of equipmentgetting a loan1 month
hiring employees 1 month
conducting a marketing campaign all the time

General characteristics of the project (description of the company and services provided)

Business premises

The search for suitable premises must meet the following factors:

  • Location in a residential area of ​​the city, or in a large shopping center. The advantage of the latter option is the high traffic of such establishments. In addition, when people purchase clothes, they want to put them on immediately, but often minor “adjustments” are needed for a specific figure, for example, hemming the length of, for example, jeans or trousers. But this location imposes some restrictions on the specifics of the studio, namely the provision of minor repairs and tailoring of things. It is unlikely that a shopping center will order custom tailoring. In addition, the cost of rent in a shopping center is much higher than in a separate building.
  • The first or ground floor of a building. Any stairs are potential obstacles for clients, so the location of the studio on floors above the first means a possible loss of visitors;
  • Entrance location from a busy street;
  • Availability of several parking spaces;
  • Possibility of installing signs of the required size;
  • Area of ​​at least 20 sq. meters with the possibility of dividing into 3 main zones: a work room, a fitting room, and a room for receiving clients. After achieving certain business results, the area of ​​the premises can be increased;
  • If it is possible to open an atelier next to existing clothing stores or fabric stores, or shoe repair shops, this will be a definite plus.
  • The premises must comply with the requirements of Rospotrebnadzor and State Fire Service, which will determine its readiness for work and draw up a conclusion report.

Decoration of the studio premises

An important condition for the comfort of clients in the studio is the visual perception of the interior. What do regular sewing studios look like? Clients' belongings, piles of scraps, pieces of fabric, spare parts for sewing machines, etc., were carelessly laid out everywhere. What client would want to come back here again?

It’s another matter if a small cosmetic renovation is carried out in the room, mirrors are hung on the walls, a TV is hung, upholstered furniture is placed, fashion magazines are placed on the coffee tables. You can install a cooler, equip a small stand with recommendations on how to choose the right clothes so that they emphasize or, on the contrary, hide the outlines of the figure.

It’s little things like these that make up the client’s positive impression of the studio’s image, and it will be possible to say with confidence that if the need arises, the person will no longer doubt where to go to resolve his issue.

Staff

The number of staff will directly depend on the number of clients, so in the first six months of operation of the studio, the staff will consist of:

  • 1 all-round cutter, capable of cutting both outerwear and light clothing, for both men and women;
  • 2 seamstresses, who also take turns performing the duties of a cleaner;
  • Director-administrator (his role can be performed personally by the owner of the studio at the stage of business formation), accepting orders, fashion designer, marketing director, etc.

The main criteria for selecting personnel are sufficient qualifications, experience, responsibility, and integrity. Remuneration for sewing studio staff is often based on the “rate + percentage of the order amount” scheme (usually 15-30%).

In the employment contract, special attention should be paid to the clause of financial responsibility of employees. Often clients bring expensive items to the studio for repair, or material for sewing, and if the order is damaged, the employee must be fully responsible for his mistakes.

Business registration

As a type of business activity, it will be possible to register an individual entrepreneur or register an LLC.

OKVED codes for opening an atelier:

  • 93.5 – Providing other personal services to the public (this will act as the main code);
  • 18.2 – Sewing clothes from textile materials and clothing accessories;
  • 18.21 – Sewing workwear;
  • 18.22 – Sewing outerwear;
  • 18.24 – Sewing other clothes and accessories;
  • 52.74 – repair of household products, as well as items for personal use, not included in other groups.

The possible choice of taxation system is represented by the 2 most optimal modes: simplified tax system and UTII. If desired, you can combine these two types of taxation.

To submit to Rospotrebnadzor, agreements must be concluded with the relevant services for:

  • Removal of household waste;
  • Carrying out sanitary and epidemiological procedures in the studio premises at a certain time interval;

Each employee must have a personal medical record with an up-to-date mark on passing a hygiene test according to the sanitary minimum. Internal logs of disinfectants, movement of household waste, etc. may also be required for verification.

This business does not require significant investments and pays off relatively quickly, but these factors do not at all relieve those who want to start a business from the need to draw up a business plan for a clothing tailoring and repair shop.

The economic crisis that struck the country in 2014 “cleared” the market for the provision of sewing services from “random” people and unscrupulous entrepreneurs, and currently the level of competition for small businesses in the clothing industry is relatively low.

Marketing Plan

Today, the state of the consumer market for sewing services is experiencing some difficulties in attracting clientele on the one hand, and the possibility of a potential rise on the other. People have become more selective in their spending, motivating this by a decrease in income against the backdrop of a general increase in prices, but they also try to use things, in this case, wear clothes until the end, i.e. repair it rather than buy a new one.

Statistics for the last 3 incomplete years (since the introduction of sanctions against Russia) show that over the past period of time the ratio of closed sewing studios to opened ones is approximately 5:2. Fundamental changes have also emerged in the specifics of services. If before 2014, ordering clothing tailoring was very popular, now the demand for clothing repair has increased. The exception is famous fashion houses and famous couturiers.

Opening a sewing studio from scratch itself requires minimal expenses. An economy class establishment serving clients with low and middle incomes can begin operating at 7-10 square meters. meters of space, armed with a couple of old sewing machines. As it “promotes”, the studio “grows” with a client base, popularity, acquires new equipment, and increases its staff.

The main advantage in the competition of sewing studios is now the professionalism of its staff. If a few years earlier some workshops could refuse complex orders, or carry them out not as well as the customer would like, now, in tough economic conditions, the number of “hack workers” has been eliminated, and the remaining fashion designers compete with each other in the art of tailoring .

Similar business idea:

  • restoration of pillows -

The complexity of orders entails the need for qualified personnel. Nowadays, few craftsmen will be able to reface items, replace the lining in a coat, or eliminate frayed fur. In addition, this work requires special equipment.

Owners of an atelier, or those responsible for marketing and working with clients, should look for customers (namely, look, and not wait for the person to come to the establishment!) not only among people “from the street” and acquaintances. Large orders for well-established studios come from various dance groups, theaters, and collectors. Uniforms and military clothing, etc. are in great demand.

To form a consumer opinion about the studio and attract the client mass, it is necessary to carry out the following activities:

  • Place advertisements in public and specialized local print media and on TV;
  • Place advertisements in secondary educational institutions that train seamstresses, dressmakers, and cutters;
  • Create your own website describing the services and prices of the studio;
  • Distribution of leaflets, flyers;
  • Periodically hold various promotions and introduce a discount system.

The owner of the studio should not forget and make every employee aware that the best advertising is a high-quality order, the wages of all employees depend on this.

Average prices for atelier services in the Central Federal District are shown in Table No. 2:

Sewing women's clothingCost, rub.Repair of men's clothing (jeansCost, rub.
sewing a jacket8000-10000 Shorten (hem)
line
300-400
sewing a skirt5000-6500 Shorten with "boiled"
edge"
400-500
sewing trousers4500-6500 Sew according to the middle
seam
500-600
sewing dresses5000-8000 Replacing a zipper300-450
sewing a winter coat12500-18000 Darnfrom 350
sewing overalls8000-10000 Sew along the sides
(step by step)
250-300 per seam

Production plan

Basic equipment for a sewing studio:

  • Sewing machines for various purposes - straight stitch, hemming, knitting, furrier's (for working with hides and furs);
  • Overlock;
  • Steam generator;
  • Irons;
  • Mannequins;
  • Tailoring tools (needles, scissors, measuring tape, etc.);
  • Ironing board;
  • Patterns;
  • Cutting table;
  • Hangers;
  • Other accessories, oils for machines and other accessories;
  • Computer for storing and processing information on orders;
  • MFP for scanning, copying, and printing the necessary images and texts.

In order to save equipment, when opening a studio, you can purchase used equipment, subsequently replace it with a new one, and sell the old one.

Financial section

The main taxes payable are presented in Table No. 3:

Type of taxTax basePeriodInterest rate
Income taxIncoming profitMonth20%
Property taxEstimated value of propertyAccording to the payment schedule2,2%
VATAdded valueMonth18%
Income taxPayroll fundMonth13%
Social paymentsPayroll fundMonth34%

An approximate plan for the provision of sewing services to the population during the reporting period (until the project pays off) is presented in Table No. 4:

PeriodType of serviceVolume of specified services per monthCost of service, rub.Revenue, rub.
1-3 monthtailoring50 500-18000 25000-900000
1-3 monthClothing repair100 200-3000 20000-300000
4-6 monthtailoring70 550-20000 38500-1400000
4-6 monthClothing repair150 250-3500 37500-525000

Conclusion

The presented business plan for a sewing atelier for a small business and the research conducted in it showed that organizing an atelier is currently a very promising and profitable project. One of the most important conditions for its successful work is the professionalism of the staff. Thus, the implementation of the project can be considered feasible, and the business plan for a sewing studio can be recommended for execution.

How to open a sewing studio - expert advice

The modern world has changed the way customers think about clothing - cheap handicrafts from the Middle Kingdom, which in a year won’t even be used as rags, have flooded the market and, naturally, no one will repair such things. If the jacket “dies” in half a year, then why buy an expensive thing - I bought a cheap one and changed it if desired. This is exactly what half of the population thinks, because income does not allow purchasing expensive products, and repairing cheap ones is sometimes even more expensive. It will be difficult to develop your business in this market, but if you can overcome all the obstacles, then a clientele, and a permanent one, will be ensured. A business plan for a clothing repair studio includes several points, and now we will tell you how to start your own business correctly, so that soon it will generate at least some income. To begin with, you should decide on the type of studio - it will be a repair shop or a company working on repairs and tailoring. The first option is less expensive and the competition here is much lower, so we will open exactly this business.

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Opening a clothing repair shop - first steps

A small clothing repair shop can be placed in a room of 15 square meters and this will be enough. Such a room or basement can be found at a reasonable price even in the city center. The advantage of the studio is that it is rarely looked for by large signs - most often people learn about repair shops from acquaintances, friends, and so on. In Moscow, a room of 15 sq.m. per month will cost you 15-20 thousand rubles, depending on how close to the center you choose the building. To begin with, we advise you to take the cheapest option to reduce costs. The premises need to be renovated, cosmetically, so that the client is not afraid to enter your place. Laying linoleum, wallpapering the walls and whitewashing the ceiling will cost 12 thousand rubles.

A budding entrepreneur should be pleased that when drawing up a business plan for a clothing repair shop, you do not need to obtain any special permits or go through lengthy inspection processes. We register the company as an LLC, gather founders and approve the authorized capital. After this you can start working. You can collect all the documents yourself, but it will take time and effort, especially if you are doing this for the first time. You can pay a special company and it will collect the documents and complete the registration itself. It costs 3 thousand rubles.

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What equipment is needed for a repair shop?

You should immediately add equipment costs to your business plan for a clothing repair shop. If starting capital is tight, you can find used equipment on trading platforms, where bankrupt workshops sell their equipment. For normal operation of the workshop, you need to have at least one single-needle lockstitch machine; it can be reconfigured for different types of fabric and performs 70% of possible work with clothes. A new machine from a Japanese manufacturer costs 10 thousand rubles, from Chinese manufacturers it is half the price, but if you want to work in this field for a long time, it is better to immediately buy a Japanese machine. A used car from a Japanese manufacturer will cost 5 thousand rubles. Considering that we don’t have a large flow of clients yet, we’ll buy one.

In addition to the machine, we also need materials for repairing clothes. Purchasing everything you need is a very difficult task - clients are different and choosing fabric and threads for each is almost impossible. We will buy the basic materials that are most often required - threads of different colors, dogs, some plain fabric. The materials will cost 4 thousand rubles if you buy a little of everything. Your imagination may not stop there, but you need to calculate the money and also hire a professional. And as winter approaches, you will need a machine for more durable fabrics, which is also not cheap.

In addition, you need to buy a table and chair for the master, as well as a cabinet for materials. Let's not go too fancy and buy the simplest furniture for the amount of 6 thousand rubles.

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Repair shop staff

At first glance, it may seem that finding a seamstress with experience will be difficult and she will require a huge salary. This is an erroneous opinion - you can’t even imagine how many women of retirement age will agree to work in this position for 20 thousand rubles a month. The more experienced the seamstress, the better for our company, because the quality of services will be higher. At the beginning of the clothing repair shop, the same seamstress will take orders, record data in the ledger, and create a customer base.

When the flow of customers becomes constant and the seamstress begins to be constantly distracted from work to take orders, you will need to hire another person who will only take orders and write down data in the book. The salary for this work is 10 thousand rubles, not a particularly large expense, but at the beginning of the work we do not need it.

Secrets of finding clients for a repair shop

Without clients, you won't have any money, so that's the first thing you need to think about. The simplest and most effective way would be viral advertising on social networks and among your friends. Let's look at these types of advertising in more detail.

Almost every day, someone you know has a button come off, their jeans fly breaks, or the hood of their jacket flies off. Print small business cards indicating the address and type of services provided, then give five to your friends and ask them to give more to your friends. When one of these people has a problem with clothes, the instinct of “their man” will kick in and the client will come to you, because he knows you and hopes for a good service for a real price. Don’t be shy about handing out business cards to everyone, because someone might become a client. It is worth noting that if a person repairs his clothes, he does it in the same workshop. Repair your friend Vasya's jacket and he will work only with you. We will choose the simplest and cheapest option for business cards so that we can make a lot of them and not waste much budget resources - 2 thousand rubles is enough for this.

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Viral advertising on social networks works quite productively. Each city has a couple of VKontakte or Twitter groups where people constantly come to chat and watch the news. You can buy an advertising post from the group’s owners - it will cost 300 rubles, but people will learn about you and may be interested in your services. Also, do not hesitate to periodically write in the comments of these groups, advertising your tailoring studio. Even if only twenty people see your comment, you won’t stand still. Advertising posts should be given once every three to five days so that the advertising works and does not get boring. The advertising budget will be 3 thousand rubles.

Business plan for a clothing repair shop: costs and potential income

Let's start calculating the costs of the studio with start-up costs. The first thing we will spend on is registering a company - 3 thousand rubles. We need to renovate the rented premises and buy furniture for the typewriter. Repairs will cost 12 thousand rubles, furniture - 6 thousand. Now it’s time to spend money on buying a clothes repair machine and materials. A used machine costs 5 thousand rubles, materials will cost 4 thousand. Also included in the starting expenses is 2 thousand for printing business cards. The general price tag is 32 thousand rubles for the start.

Now let's calculate the costs of operating the enterprise. The salary of a seamstress will cost us 20 thousand rubles a month, rent for premises is at least 15 thousand. Let's also add advertising costs - 3 thousand rubles per month. The total operating costs are 38 thousand rubles.

How often do we come across a situation where clothes that suit us and like them don’t fit our figure well. And if it weren't for the pleat at the waist or the long sleeves, we would definitely buy this item. Such problems are known to each of us. So why not help other people solve them, and make money from it yourself? It is enough to open a clothing repair shop.

It’s also unpleasant when a favorite and comfortable piece of clothing suddenly breaks down - a minor defect appears on it. But the thing is good, generally new, it would be worth wearing again and again. This is where the services of clothing repair specialists are needed. And organizing such an enterprise is not difficult. What exactly is needed to open a sewing repair business, and in what order to do everything, read below.

Selecting a profile

The very first step is planning. Before opening a studio, you need to choose the direction of its activity and determine the list of services. You can do only repairs or include tailoring in the list of services. The experience of practitioners shows that it is more profitable to choose a mixed direction. This way you definitely won’t be left without orders.

Tailoring is a more profitable niche than repairs. But there is also a greater risk of “burning out.” To sew clothes to order, you need high-class craftsmen. If to repair clothes it is enough to hire several average-level seamstresses, then for individual tailoring you need to hire high-class cutters and fashion designers. And there will be much more demands on seamstresses.

Sewing requires more specialized equipment. This means that before opening your own studio, you will have to collect more impressive starting capital. And even if all these requirements are met, the risk of being left without clients is much greater than in the case of clothing repair.

After all, repairs are a common household need, and individual tailoring is an exclusive service. And it’s not cheap, so not everyone can afford it. And those who can afford it place high demands on the studio.

Registering your business

An atelier as a business is subject to mandatory state registration. The optimal form of activity is individual entrepreneur. It simplifies tax reporting and bookkeeping. Having chosen the form, we register it with the local tax authorities.

Particular attention should be paid to the choice of OKVED codes. The main code for sewing workshop services is 93.5. If your specialty is exclusively repairs, then your second code is 52.74. Those who will be engaged in tailoring need to include a few more codes in the list. They are chosen depending on the specifics of the service.

Having dealt with the codes, you should complete 2 more mandatory steps:

  1. Register with PF.
  2. Get the go-ahead from the Rosportebnadzor authorities.
  3. Obtain permission to work in the selected premises from the State Fire Inspectorate.

Having learned the legal subtleties of the question “How to open a studio?”, We move on to an equally important stage - locating the enterprise.

Where to place your studio

The place is worth checking out in advance. Hold off on buying a property. At first, it is better to place the studio in rented premises. Then if something goes wrong, changing the location will be easy.

An important factor when choosing a room is the active flow of people. Premises in shopping centers are good in this regard. Especially if there are clothing and fabric stores nearby. Then the flow of potential clients will be large. The proximity to other workshops will also have a beneficial effect: shoes, keys, umbrellas, etc.

Beginning entrepreneurs usually make do with a small space. To begin with, an area of ​​15 to 30 sq.m. will be enough. Then the rent will not be too high. The estimated cost of monthly rent for such a small space is 40-50 thousand rubles.

Keep in mind that the atelier will also have to separate space for a fitting room. It could just be a corner fenced off with a screen.

What will we use to sew and repair clothes?

On the modern market there is a large selection of modern equipment for sewing and repairing clothes. But you shouldn’t buy everything at once. Clearly define the list of services and select the most necessary equipment in accordance with it.

For the atelier you will need:

  • The machine is straight stitch.

It carries out the main work of sewing and repairing clothes. It is more profitable to take models with many functions (20 or more). You will need 2-3 of them. About 60 thousand rubles will be spent on this.

  • Hemming machine.

People will definitely come to the atelier with the need to have trousers, skirts, and sleeves hemmed. Such work is performed using special equipment.

  • Overlock.

Needed to quickly process the edges of fabric. It will cost 12-15 thousand rubles.

  • Cutting table.
  • Ironing press (or board).
  • Steam iron.

For sewing you still need to buy many different small accessories. Such as scissors, patterns, zippers, needles and threads, rulers, thimbles, measuring tapes, etc. You can’t do without these in your work.

If buying everything new is too expensive, there are 2 options for saving.

  1. Sewing equipment can be rented.
  2. Buy a used one.

As for the second option, it is associated with considerable risk. Often used devices, without having had time to really use them, have to be sent in for repair. And its cost is quite high.

The above lists a standard set of specialized equipment. In addition to this, the studio still needs to be furnished with standard equipment. These are tables and chairs for seamstresses, hangers, hangers, furniture for relaxation and dining.

A very important point is the selection of lighting fixtures. It affects both the quality of work and the health of staff. For people who sew and repair clothes, good lighting is a must. Sufficient quality lamps and ceiling lights must be installed in the repair shop premises. And where there are many lamps, there must be fire extinguishers. How many of them you need depends on the size of the room.

To pay customers, the studio usually does not install cash registers. They are replaced by issuing receipts. Also stock up on receipt forms in advance.

How to staff a workshop

Whether the studio will develop as a business depends on the professionalism of its employees. Therefore, spare no time and effort to select qualified personnel. Your staff should not only be able to sew well, but also communicate with customers. Many entrepreneurs prefer to look for seamstresses among friends or through their recommendations.

Capable guys can also be found among students who study sewing skills in educational institutions. Don't let your lack of experience scare you. But they have a lot of interest and enthusiasm. And he has a knack for sewing. They should be given a chance and the opportunity to gain experience from senior colleagues by setting a probationary period.

The number of personnel depends on the direction and scale of the enterprise’s activities. At first, a small atelier will need at least 2 seamstresses. For better motivation, they are paid a rate and a percentage of the number of completed orders. Over time, as more clients are added, the staff will expand.

Setting up customer flow

The first thing to take care of is the sign. Let it be big, bright, noticeable from afar. Post promotional posters around the area before opening. An effective measure is a flyer with a discount for the bearer. This will attract the first visitors and clients.

The flow of customers directly depends on the operating hours of the establishment. Consider your work schedule before you open your studio. It is important that you have it open at the time the standard business day ends (5-6 pm). Then, when returning home, many people will be able to visit you. It is no coincidence that sewing workshops work quite long hours - from 9 am to 8 pm.

Business consultants who know how to open a clothing tailoring and repair shop recommend a clever trick for promoting the sewing business - partnerships with nearby clothing and fabric stores. Tell them about your services and ask them to recommend the studio to clients who need clothing adjusted to size, as well as custom tailoring. And your clients will increase significantly.

Come up with a motivation system for partners. These could be large discounts on your services, holiday gifts, or cash rewards. For example, give them a certain percentage of the order or pay bonuses for each new client.

Often stores agree to cooperate without motivation. After all, thanks to the services of the studio, they can provide the client with a ready-made solution to his problem. And having a solution, the buyer is more willing to accept the product, even if it does not fit correctly and needs to be hemmed. In this way the store increases sales. And your partnership will only benefit him.

Initial investment and expected income

For those who are interested in how to open their own tailoring studio, it is important to know the size of the starting capital. Let's calculate the initial investment.

Table. Capital investments

So, in the business of sewing and repairing clothes, you initially need to invest 200 thousand rubles. The small workshop handles 10-15 orders daily. Repair services usually cost around 100-300 rubles. For individual tailoring they charge from 2 thousand rubles. Of course, the price depends on the complexity of the work in each specific case.

At first, the studio earns from 70 thousand rubles. every month. Having gained momentum, it reaches a monthly income of up to 300 thousand rubles. And that's just for clothing repairs. If the workshop is still actively engaged in tailoring clothes to order, you can receive 900 thousand rubles for these services. every month.

As you can see, opening a clothing repair shop is profitable and quite simple. The owner's expenses are repaid 10-12 months after opening.

* The calculations use average data for Russia

From 150,000 ₽

Starting investments

155,000 ₽

50,000 ₽

Net profit

6-8 months

Payback period

An atelier is a women's business that is quite easy to organize with minimal investment. As in many other areas of activity, the basis for success is the skill of the staff and location.

An atelier is a business that is quite easy to organize and is considered a woman's occupation. You can open your own studio with minimal costs and in a short time. If you know how to sew and dream of opening a mini-business, then the atelier idea will suit you.

Market Review. The relevance of the atelier as a business

In the field of consumer services, which includes atelier services, there has been an increase in demand recently. According to statistics, every year there are twice as many ateliers opened as there are closures. Annual growth in this area is about 10%. Even in times of crisis, the atelier’s services are in demand, because people begin to save on clothes and more often turn to the atelier for repair services.

The two main services of the studio are tailoring and clothing repair. In the last few years, the demand for tailoring has decreased - the market is overflowing with ready-made products, which, moreover, are often cheaper than those made to individual standards. The situation with modern light industry is known to everyone: the overproduction of inexpensive and low-quality Chinese clothing has “corrupted” the taste and culture of the consumer. He has lost the habit of mending his dress, generally loving it, respecting it and treating it with care. The consumer has long been accustomed to throwing tons of everything into the nearest trash bin, immediately buying a ton of new things, “from the latest collection.” Therefore, today people who need the modification of their clothes more often turn to the services of a seamstress - shorten their trousers, fit them to their figure, etc. That is why clothing repair points began to open actively in shopping centers.

Ateliers can be roughly divided into two categories. The former rely on wealthy clients, the latter, on the contrary, on people with below average income. Accordingly, the range of services is slightly different. The first category of workshops is focused on creating individual clothing - for example, business suits. Profit comes from completing several, but expensive, orders. Such a business, as a rule, relies on wealthy and regular clients who come to the studio from year to year. The second category of workshops fulfills small orders and makes money on their quantity.

Advantages of the atelier as a business:

    atelier services are in demand in any locality;

    high demand for this type of service, even during periods of economic instability;

    opening a studio requires minimal investment, which can be recouped in a few months;

    a small studio needs a minimum of equipment and tools. The main thing is a good master.

Many people think that opening a studio is very simple: find a premises, buy a sewing machine - and you can expect profit. However, in practice everything will not be so rosy. Many studios go bankrupt and close without ever breaking even. In order for the business to develop successfully, you should take into account many nuances, research the sales market in advance and draw up a business plan for the studio. Therefore, we will consider in detail each stage of opening an atelier and the features that need to be taken into account.

Who can open a studio

A seamstress, tailor, or cutter can open their own business. Typically, studio owners are good craftsmen who understand the intricacies of sewing and know the market. This option will be preferable. However, even if you are far from sewing, you can realize yourself in this business as a manager, and entrust all production work to hired employees. And yet, many note that the atelier - especially with the custom tailoring service - is, first of all, creativity. Therefore, it is impossible to live here without a soul. Knowledge of the specifics of the work and an individual approach to each client will help you achieve success in this business.

Market analysis

Before opening a studio, you need to study the market for sewing services in your city. It is important to understand whether there is a free niche: you can determine the approximate number of studios using services such as Yandex.Maps, Google Maps, 2GIS. Find out the cost of your competitors' services and the services they offer. In addition, you will need data on the area's population and income levels to identify your potential customers. The collected information will allow you to assess business prospects and determine what competitive advantages you will have.

List of studio services

At the next stage, you need to determine what exactly the studio will do and what audience its services will be aimed at. In addition to custom tailoring, clothing can also be repaired, restored or altered. Depending on the list of services, equipment and staff are determined. For example, if you plan to provide a custom tailoring service, then you need to make certain demands on the seamstress.

What services can the studio provide to clients:

    hemming, shortening clothes;

    design and tailoring of evening dresses (dresses for prom are often in demand);

    repair of old items (replacement of collars, fasteners, etc.).

    replacing zippers, steaming, repairing and making pockets, re-stitching buttons, replacing a collar or cuff, etc.;

    sewing carnival costumes for children (in demand before New Year's parties);

    sewing school suits;

    sewing copies of famous designers (also in demand, since it is still cheaper than the original);

    sewing curtains;

    urgency of order execution (20-50% of the cost of work is added).

It is recommended to start with a clothing repair shop, and then, having developed a client base and established a foothold in the business, move on to individual tailoring. The costs of opening a clothing repair shop are much lower than those for sewing clothes.

Having decided on the list of services, make a price list. Find out what prices your competitors are offering and lower yours a little. At the initial stage, this will attract customers. But be careful with price dumping - don’t work at a loss. Set a price that can recoup your costs. To understand the calculations, create a business plan with calculations of expenses and income and an analysis of the strengths and weaknesses of the business. In addition, you will definitely need a business plan if you decide to take out a loan to start a business.

Studio registration

How to register a company for sewing and repairing clothes? In order to conduct commercial activities, you need to register your business. You can choose the form of individual entrepreneur or LLC. The difference is that if you are the only owner of a business, you should register it as an individual entrepreneur. This will significantly facilitate accounting and simplify taxation conditions.

To register as an individual entrepreneur, you will need a passport and an application for state registration. registration, a receipt for payment of the state duty (800 rubles), as well as a copy of the TIN certificate. If you decide to open a studio together with the founder, you will have to register as an LLC. Also, for registration you will need to indicate the appropriate OKVED codes.

The most suitable OKED codes for an atelier:

    95.29.1 Repair of clothing and textiles

    52.74 Repair of household products and personal items not included in other groups

    18.2 Manufacture of clothing from textile materials and clothing accessories

    18.24 Production of other clothing and accessories.

The next step is to obtain all necessary permits from Rospotrebnadzor and similar state authorities. institutions. You will have to spend about 5,000 rubles to obtain all permitting documentation.

The SES requirements require the preparation of the following documents:

    production control program;

    conclusion of Rospotrebnadzor on the compliance of the premises with standards;

    permission from Rospotrebnadzor to carry out activities;

    contracts for the removal of waste, hazardous substances, disinfection.

Choosing a room for a studio

The most significant issue when organizing an atelier is finding suitable premises. It is important to choose a convenient location, as the profitability of the business depends on it. According to statistics, atelier attendance is 70% dependent on where it is located. Most often, a person who needs such services simply looks for a nearby studio or chooses something that is “along the way.”

There are two options for atelier premises: renting retail space in a shopping center or in a residential area. Each of them has its own pros and cons. The table shows a comparison of these options. The choice depends on the target audience and the concept of the studio.

Comparison of premises for rent


Room in a shopping center

Room in a residential area

    high cross-country ability;

    there is a possibility that clothes purchased in the same shopping center will require adjustment to size. Then buyers will immediately contact the studio

    the premises are ready for use, no repairs required

    you do not need to obtain a sanitary and fire certificate for your premises

    the studio is located within walking distance from the houses. The target audience will be residents of the area;

    rent is cheaper than in a shopping center;

    the premises can be purchased

    expensive rent;

    the studio is forced to work according to the shopping center schedule

    the premises may require renovation;

    all permitting documentation must be completed;

    pedestrian traffic is less than in the shopping center. The circle of potential buyers is narrowing to residents of a residential area


The studio operates only during the daytime and does not create much noise, so it can easily be installed on the ground floor of a residential building. This studio will be open from 9:00 to 19:00. In the shopping center, the studio will have to work on a schedule from 10:00 to 22:00 - while the shopping center is open. Renting a room located on the ground floor of a residential building will cost on average 12-15 thousand rubles. You will have to pay about 20-25 thousand rubles monthly to rent a pavilion in a shopping center.

A good option would be the proximity of the atelier to fabric or clothing stores. To increase the influx of customers, you can agree with nearby stores so that consultants, if necessary, recommend your atelier to their customers.

Requirements for the studio premises:

    area of ​​at least 10 sq.m. Optimal – 20 sq.m. The room should not be so small that it causes attacks of claustrophobia in visitors - they associate cramped space with the pettiness and frivolity of the company.

    availability of electricity;

    the room must be divided into at least 3 zones: a reception area with a fitting cabin, a cutting and sewing shop and sanitary rooms (storeroom, toilet, staff room)

    the lighting of the seamstress’s place of work must meet special standards, which are five times higher than the requirements for residential premises;

    for professional sewing equipment you need a voltage of 380 volts;

    availability of good ventilation;

    light walls that can withstand frequent wet cleaning;

    absence of surfaces that retain small sewing waste.

In order to provide studio services, it is not necessary to rent a separate room. You can open a business from home. How to organize a studio work from home? Clothing measurements can be taken at the client’s home, and mini-production can be located in your home. The difficulty with this idea is finding new clients. You will need to place an advertisement on a site like Avito, hang a signboard or an advertisement in the elevator, or rely on word of mouth.

Purchase of equipment for the studio

To work, you need to purchase equipment. An approximate list of equipment is given in the table. The amount of investment required to purchase equipment is 70 thousand rubles.

Studio equipment


Before purchasing the necessary equipment, you should understand what factors influence its price:

    manufacturer country;

    functionality of studio equipment;

    the material from which it is made, its quality indicators;

    company (there are little-known companies that demonstrate good quality, but are much cheaper).

In addition to professional equipment, you will need some furniture and lighting. The furniture should be comfortable, the lighting should be bright enough. These are comfortable working conditions.

Studio staff selection

Most entrepreneurs realize that in this business a lot depends on the level of the craftsmen who will work in it. Therefore, you need to pay special attention to personnel selection. The best option is experienced people you know who can not only sew well, but also communicate with clients. If there are none, you can hire employees based on the recommendation of your colleagues or acquaintances. You can also post information about vacancies on specialized websites. When recruiting unfamiliar employees, it is better to set a probationary period for them. Don't forget about the personal qualities of employees. Welcomed: honesty, decency, punctuality, politeness, ability to take into account the wishes of the client. Select candidates carefully, test people on simple orders. As a rule, the employees of the atelier are women: after all, it is mostly women who bring things to the atelier, and the work will involve tactile contact).

Ready ideas for your business

As for the number of employees, it depends on the direction of activity of the studio and its scale. For a small atelier, it is enough to hire two seamstresses - they will work in shifts 2 to 2 so that the atelier can function seven days a week. If you plan to provide a custom tailoring service, you will have to hire a cutter. If orders increase, an administrator will be required to accept orders.

Establish piecework or piecework-bonus wages so that the employee feels responsible and is interested in the results of his work. The minimum salary is mandatory, especially during the formation of an enterprise. Also provide for an additional payment - a certain percentage of revenue. Don't underestimate your salary. Otherwise, professionals will go to competitors. The average salary of a seamstress is 20-23 thousand rubles. This includes salary (16-18 thousand rubles) and a percentage of income (depending on the amount of work performed). Advice: if the vacancy initially lists “maintaining cleanliness in the workplace” among the duties, you can save money on a cleaner.

Keep in mind that in the atelier business, the problem of so-called “left” orders and financial dishonesty of employees is quite common. To protect themselves, the business owner should periodically show up at the workplace or send a mystery shopper. Cleanliness is verified by comparing revenue on the days the owner is present with other days. Of course, if you understand that your time is worth more than such visits, it’s easier to spend money and install video surveillance at your workplace.

How to advertise an atelier

The key to the success of any business is customers. In order for the studio to break even and bring a stable profit, it is necessary to actively promote its services on the market. You need to start an advertising campaign even before the opening of the studio.

Ways to promote the studio:

    information on notice boards in the workshop area;

    advertisements on the Internet;

    distributing invitations to mailboxes;

    placing advertisements in elevators of residential buildings;

    a bright sign, banner or sign;

    printing business cards and leaflets;

    holding various promotions, discounts on sewing certain products, discounts on the first order, etc.

You should not spare money on advertising - be prepared to spend about 30-40 thousand rubles to provide your studio with orders. An active marketing strategy allows you to speed up the process of recoupment of funds invested in opening an atelier.

How much does it cost to open a studio from scratch?

Initial Investment


It is worth not only taking into account all the costs of opening a studio, but also calculating monthly expenses. They include rent, advertising, depreciation, payroll, etc. Fixed expenses also include taxes - this table shows their approximate amount, because... they are calculated based on the revenue indicator.

Fixed costs


Thus, fixed monthly expenses will be about 105,000 rubles. Analyzing the question of how to open a studio from scratch, we can conclude that large financial investments will not be required. Anyone can start such a business. The main thing is to have the necessary knowledge and competently plan all stages of entrepreneurial activity.

How much can one earn from sewing and repairing clothes?

With a good flow of clients, the studio’s daily revenue can be from 5 thousand rubles. In other words, you can earn from 150 thousand rubles per month.

We forecast the income of the studio:

    The cost of an average clothing repair order is about 350 rubles. Approximate number of orders per day – 10, per month – 300

    Revenue for the month: 350*10*30 = 105,000 (rub.)

    The cost of a tailoring order is 3,000 rubles. The approximate number of orders per month is 10.

    Revenue for the month: 3000*10=30,000 (rub.)

    Additional services (urgent order processing, sewing curtains, etc.) – RUB 20,000. per month

    Total revenue: 155,000 rubles.

    Net profit per month: 155,000 – 105,000 = 50,000 (rub.)

    Annual net profit: 600,000 rubles.

    Payback: 6-8 months.

There is no need to expect big profits from the studio, especially in the first months of work. To receive orders immediately, you need to start advertising about a month or two before the opening.

What difficulties may an atelier owner encounter?

Risk assessment is an important point in a business plan for an atelier. Risks in this area include:

    purchase of low-quality equipment;

    lack of personal funds, when loan interest is added to regular expenses;

    low quality of services (problems with personnel);

    exorbitant rent increases;

    excess supply over demand in the market (too many workshops in the area);

    seasonality of business;

    poor choice of studio location.

The best way to overcome these difficulties is to take timely care to ensure that they do not arise at all, or to reduce the damage from them to a minimum. In other words, it is necessary to carry out regular work to assess risks and prevent their occurrence in time.

Technological risks are associated with incorrectly selected equipment, breakdowns, and inappropriate use of technological capacities, which can lead to the stoppage of business processes. This risk can be reduced with regular monitoring of equipment serviceability, high-quality after-sales service, and proper selection of equipment. Before buying equipment, consult with experts, check reviews on forums, and ask for advice from entrepreneurs who work in this field.

Ready ideas for your business

The problem of low staff competence is more serious than it might seem. As the owners of the studio note, there are not many good cutters. Almost all of them are representatives of the Soviet school, and it is very difficult to find qualified employees among young people. This problem needs to be solved from the beginning – i.e. at the personnel selection stage. Because an irresponsible attitude towards property and poor quality of service can lead to serious financial losses and a decrease in business reputation. To avoid this, systematic control, financial motivation, and standardization of personnel work are necessary.

There is probably not a person who has not at least once gone to a sewing workshop to have his trousers hemmed or his zipper changed. Recently, the demand for individual tailoring has also increased. Read more about what you need to open a tailoring shop and how to draw up a business plan in the source.

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Description of sewing small business

People who have professional seamstress skills most often think about opening a sewing studio. This, of course, will help in running a business, but it is not enough to obtain a stable profit.

When we open a tailoring shop with the aim of generating a permanent income, we must think about the direction of its work, the working premises, the need for employees and ways to attract clients. In addition, identify possible risks, draw up a business plan, calculate the expected income and payback period of the enterprise.

Services

Before opening a sewing workshop, you need to decide on the range of services provided. This can only be repairing clothes or sewing individual outfits. You can create designer clothes and immediately sell them, or focus on some narrow area: workwear, wedding dresses, outerwear, etc.

All this affects the calculations when drawing up a business plan. For example, a repair shop can be located in a small room, and 1-2 seamstresses can handle the work. Whereas a wide-profile sewing enterprise will require renting large areas, purchasing expensive equipment and finding professional workers.

Relevance of the project

You also need to think about whether it is profitable to open a studio in advance. Considered generally, the idea of ​​a sewing studio is a relevant business. After all, there are always people with a non-standard figure for whom it is difficult to choose clothes. Many people have special tastes and do not want to dress in store-bought models. And for some, it’s easier to sew an outfit that will suit all their whims. Therefore, they have only one option - contact the studio. But despite this, some businessmen go bankrupt.

The customer base and location are of great importance for business development. Study the needs of the population in the area and the possibility of new customers.

Table: approximate time frame for organizing a tailoring studio

Risks and payback

The risks that the company will not be profitable or there will be few customers always exist. To prevent this, you don’t need to save on marketing operations and advertise your establishment a month before opening.

The most important thing is to provide quality services and take care of appropriate maintenance.