SEO promotion is an indispensable tool for online business

Details Author: Crazy

SEO promotion is an indispensable tool for online business

Do you have a perfectly organized offline business and now you want your organization or store to become just as popular, but only on the Internet? To reach a new level, just creating a website will not be enough. The network has the same competitive space as in everyday life, and to be in first place you cannot do without a search engine. website promotion. What does it give? In simple terms, this set of measures helps improve the web resource to such parameters that will inspire confidence in it from Yandex and Google. In these search engines, in the first positions, your target visitors will be able to find you.

Website promotion and promotion

Details Author: Crazy

Website promotion and promotion

Search engine promotion is carefully created conditions when a resource can independently achieve the best positions for user requests in popular search engines. To do this, it is necessary, first of all, to improve the site’s content and citations on the network. Rexus does all this on a professional level. Our specialists use only safe methods and work manually. Therefore, no search engine protective filters will be scary.

Order a website in Kyiv

Details Author: Crazy

Creating a website helps you actively develop your business, attracting visitors with interesting offers. Of course, you can create a website yourself, without involving specialists. But such a decision may not always be reasonable and justified, since simply creating a website is not enough. It must be constantly promoted and developed, which will require time, effort, and knowledge.

Like many other features of culture and life, fans came to Japan from China. The Japanese probably first saw them among the Korean princes who visited Japan. From the VI-VII centuries. paper and silk fans became popular on the islands. The imported Chinese fans gradually acquired new forms and the first truly ones, unlike their mainland ancestors, appeared.

The Origins of Japanese Fans in Kabuki Theater

Many people around the world believe that fans came to us from the everyday life of the Japanese. This is a little wrong, initially they were objects of art, and only then they began to be used in accordance with their functions.

Goes to national kabuki theater. This is where only men played. It was professional, but more often than not markets or private indoor stages were used for performances. show that many rich houses had gardens with special theaters. Kabuki historically used fans to cover the lower part of the face for men to look like women. Gradually Japanese fans began to be used in everyday life, but also changed at this time.

Huge fans appeared here, which surpassed anything in Japan in their beauty. They were no longer used to cover the face, but became part of dances. They were the main productions, so the number of fans became large. They were somewhat reminiscent of a fan, but in accordance with their function they were never used. So don’t think that we got fans from the lives of ordinary Japanese people; they are part of their rich culture.

History of the Japanese fan

Beautiful and mysterious Japanese fan has a very ancient history. In Japanese there is a distinction two types of fans: sensu and uchiwa.

A Brief History of Fans in Japan

One old legend says that the very first fan was brought to earth by the Great Goddess of the Wind after she gained compassion for the rather difficult human lot. So, as a relief, she gave people a magic fan - from now on, any person, if he suddenly got into trouble, could easily create a wind - that is, turn to the Great Goddess.

We don’t know how the goddess is doing, but Feng Shui masters are used to interpreting the meaning and use of the fan in their own way.

So, back in the 2nd millennium BC, which fell during the era of Emperor Wu-Wan, the very first fans arose. A little later, round paper fans on a handle also appeared - it was they who moved from China to Japan.

But the first fans, which were used as talismans, appeared in China in the 10th century, and Japan invented its analogue in the 7th century. These folding fans consisted of flat plates that were cut from bone, mother-of-pearl, turtle or wood - they were all connected to each other, and the top was covered with parchment or paper, or silk.

A fan is a rather important detail not only of Japanese costume, but also of Japanese life. It is enough that the most the first folding fans, called ogi, were a purely masculine attribute - they were worn along with weapons. It was later that samurai began to use fans to give signals, and already in the 10th century the fan became an attribute of aristocrats.

In addition, fans were often exchanged between women and monks on special occasions; they were used as an attribute of the tea ceremony, and also as a notebook. Women often used them in everyday life for their needs, and they were also a mandatory attribute for theater actors.

Afterwards, fans begin to be made from bamboo and fairly thick paper - “washi” - which is then painted with ink. These fans were often decorated, or there were images of flowers, birds, animals, landscapes and other images with benevolent symbolism. Often Japanese fan decor, however, like the fan itself, was created strictly in accordance with the time of year, area, event, social status, age and profession of the owner.

From the end of the 15th century, the Japanese fan was brought to England and Spain. Then he conquered Italy, and only then France. And already in the 17th century, the folding fan captivated all of Europe - even Russia.

Japanese fans in the world

She gave humanity many interesting objects that became excellent decorative elements. Of course, similar things were found in the history of many nations, but it was the Japanese who were able to reveal their true beauty, and not just functionality.

They become a great example of this because they may only at first glance seem like a simple functional addition. In fact, each fan is a real work of art that requires a lot of effort and time to create. The numerous handicrafts in Japan have created a wonderful culture that has delighted all mankind.

Most of us think of the fan as an item that was in fashion many years ago. A picture appears in my head of ladies in beautiful crinoline dresses walking through a green park, discussing social news, fanning themselves along the way. However, in Eastern culture, the fan not only did not lose its popularity, but also acquired a completely different meaning. Feng Shui uses this attribute as a protective agent against malevolent energy.

Fan meaning

Ancient Chinese myths and legends turned the fan into a kind of talisman of life. Taoist Zhong Lio'an possessed immortality and used his golden fan to resurrect the dead. In those days, fans were worn by the very cream of society, so people with this accessory were highly respected. The fan became no less popular when it began to be considered an erotic symbol.

If you are wondering where to hang the fan you purchased, you won’t get a definite answer. It is hung in the sector of the house that needs to be activated. The most popular place to place a talisman is the south side of the home, which is responsible for fame. Locate this area using a compass and decorate it with a fan. By the way, for this zone it is best to choose a talisman with an image of an eagle on it.

To improve the health of the family and protect against diseases, the fan is hung in the eastern side of the house. It should be decorated with cedar or spruce. If you need to improve your financial situation and replenish your piggy bank, buy a fan with the image of one or more fish and decorate your office with it.

Perhaps in some areas of your life you feel discomfort, lack of progress, in a word, stagnation. To activate the love or career zone, place the amulet in the right place.

If your relationship with your spouse is tense, hang a fan by your bed, and after a short period of time you will regain your former harmony, love and passion.

If you feel constant fatigue, a lack of creative ideas and simply an unwillingness to work, you need to hang a talisman behind your back in the place where you work. For example, at a desk in an office. The fan should be positioned in a certain way - at an angle of 45° with the fan turned upward.

The size of the fan depends on the size of the room. Everything should be proportional - a small fan for a small room, a larger fan for a large room. An overly large size of the talisman will not bring a positive result, only excitement, anxiety and worry. A small fan will not give the proper impulse.

Color and images on the fan

You can choose absolutely any shade of the talisman, the only rule is that you like it, relax it and give aesthetic pleasure. However, there are a few tricks that will definitely work. Below we present the most popular options for fans and images on them.

• The golden fan gives vitality, energy in all endeavors and protects from the negative effects of external factors. It also has a positive effect on relationships. It would be good if it was decorated with images of paired figures or hieroglyphs of happiness and love.
• A red fan will bring success and good luck and improve the financial situation of the family. Hang it near the front door of the house.
• Drawings of dragons with pearls or an eagle attract career growth, good luck in business and professional success.
• Cedar protects against diseases, ensuring well-being and health. Should be placed on the east side of the house.
• The fish attracts financial well-being, an influx of money into the house, hang a fan with its image in the southeast. It will be great if you find an attribute with the image of several fish.
• Blooming sakura or lotus are symbols of love and attraction of the opposite sex. Broadcast in the southwestern part of the apartment.
• Peonies or a peacock, according to ancient Chinese legends, contribute to the fact that you will have a smart and intelligent boy. Hang this fan in the south direction.
• Bamboo, pine, cranes - these are pictures for the east of your apartment. They will protect the health of family members and promote longevity.
• The drawing of a ship attracts success in your professional field.
• Images of nature - green meadows, lakes and mountains - relieve fatigue, give a good mood and a positive attitude.
• Hieroglyphs are an alternative to images on fans. Depending on your needs, choose a fan with the hieroglyph of health, love, success, etc.

Amulet activation

The fan-shaped amulet is activated quite simply. Before hanging it on the place you choose, use it for its intended purpose - fan yourself with it. Repeat this ritual from time to time so that the surge of positive energy and good luck does not stop.

If the fan has been in your apartment for some time, then do it right now - fan yourself with it for a couple of minutes and feel a surge of strength for new achievements.

In China, a fan is considered a double talisman, since one more talisman can be depicted on it. Images of dragons, sakura or hieroglyphs will bring double benefits. If the fan you bought is clean, you can fix it at home - draw, print or find the symbol you need, cut it out and simply glue it onto the fan.

There are places in the house where Feng Shui experts do not recommend placing this amulet. Here are the basic requirements:

• Above the bed. Placing a fan directly above your sleeping area promises sleep problems, nightmares, or even insomnia. To avoid this, simply hang it close to the bed, about one meter away. This distance is considered the most comfortable and optimal for the amulet to work. The fan and the bed can also separate bedside tables, shelves, and racks.
• Opposite the entrance to the apartment. We have already written that the amulet should be hung in a favorable zone, and its location opposite the entrance to the apartment will not contribute to the circulation of positive energy. On the contrary, she will leave your home.
• In front of the table. When you need to organize your work, achieve success and career advancement, under no circumstances hang the attribute in front of your desktop, exclusively behind it. Otherwise, you will be surrounded by confusion in your affairs, deadlines will run out, and successful ideas will never arise.

Folding Japanese fan Many scientists consider it a truly Japanese invention, despite the ambiguity and inaccuracy of information about its origin. This is due to the fact that in the chronicles of the Chinese Song dynasty already mentioned above there is information about “Japanese fans”, and we are talking about this type of fan as ogi. This may serve as proof that the ancient Chinese had nothing to do with folding fans, despite the fact that the later Confucians, bowing to Chinese culture, attributed ogi precisely of Chinese origin.

Folding fans became especially popular at court and were personal insignia, communicating the rank and position of their owner. Also ogi were also used in court ceremonies. Subsequently, this type of fan was improved to suit the needs of the military class that came to power, in particular, the wooden knitting needles were replaced with iron ones, and the ribs of the fan were strengthened with varnish. Also, by this time they already knew and used battle fans, which apparently had the same rounded shape and were extremely rigid. Such fans are known by the name and replaced saihai in the attributes of a military leader. Initially gumbay all detachment commanders had with them, but with the beginning of the Tokugawa period it turned into a special prerogative of the commanders-in-chief, and such fighting fans became very sophisticated and were decorated with multi-colored cords, indicating the rank or clan affiliation of the owner. The designs for such fans included the constellation Ursa Major, dragons, yin and yang symbols, hurricanes and others, but in the end the dominant motif became the emblem of a clan or family. yapon-decor.ru

Fan: beautiful and deadly

In China, the fan was not used quite traditionally. It was used in the philosophical, martial and alchemical teachings of Taijiquan, Tao and others. Many similarities were found between fans and butterflies, and the belief arose that exercises with a fan make the one who practices them similar to a butterfly. The main feature of working with a fan is the development of the ability to combine the force of the fan with the force of the body.

It was in Japan that the familiar image of a fan developed. With the idea of ​​making everything more perfect, Japanese masters changed forms and as a result created folding fan made of wooden planks, which folded into an accordion in a semicircle, it is called -. The rest of the fans were made on its basis. Beautifully painted fans were a set for the ceremonial women's kimono "Tomesode". In 988, the Emperor of China was presented with an improved version of the fan. Even two bat fans and 20 other colorful folding fans. In China, they fell in love with the shape of the Japanese fan, which they began to paint with traditional Chinese landscapes. In Japan, the image of the fan continued to be improved. It has acquired particular significance. There was also a custom of making large paired matrimonial fans, which were used to decorate the house or to be taken to guests as an integral item of etiquette. A custom arose of seasonally painting fans with flowers that were supposed to match the hairstyle, the interior of the house, and create a relaxed and unique charm. There were also . They were made of iron, they were folding or always open. When folded, the fan was used as a club; when unfolded, it was used to protect against throwing weapons.

Tessen - battle fan

The use of a combat fan is the most unusual art and the rarest type of technology kobudo. In fact, it is probably difficult to imagine a more peaceful object than a fan. And yet it can be a weapon. At the same time, there is no mysticism here, and there is no secret technique: the duel simply uses an unusual fan. What makes it unique is that it is made of iron. Moreover, it can be used for fanning in hot weather and for protection from an armed enemy. Working with a fan from the point of view of application technique is divided into two parts. The first one is working with a folded fan. The second one is working with an unfolded fan. Moreover, when folded, the fan was used in exactly the same way as a simple short baton. But in its deployed state, it could easily be used to protect itself even from throwing weapons. The very thin forged plates that make up the fan were unable to withstand the blow of an arrow or one fired by a strong and skillful hand, but turned at a slight angle to the line of attack they could deflect a flying weapon to the side. But at close range, with the help of a tessen, one could easily block the enemy’s view. Taking this into account, some other weapon was definitely used along with the fan: at least tanto short sword However, the tanto is often called a knife, but this is a misconception - it is just a very short sword. Also, with the sharp edge of an unfolded fan, they could strike at the unprotected and vulnerable areas of the enemy, for example, in the neck, face, inner surface of the hands, and so on. And alternating opening and closing the tessen during a fight could create additional hindrance to the enemy - this was often used precisely for distraction, as well as dissipation of attention. Unfortunately, today they are on the verge of almost complete extinction - they have survived only in a few small Japanese family schools.

Applications of tessen

Funny, even curious cases of using a battle fan have survived to this day. For example, one fairly high-ranking samurai Matsumura Sokon was a famous master of hand-to-hand combat, as well as working with weapons. The fame of him and his military exploits reached the shogun. To verify this with his own eyes, and to impress his subjects, the shogun called the master to him and said that in ten days he was organizing a holiday where he wanted to demonstrate the valor of the famous warrior - for this he only needed... fight a bull. Matsumura was not a very cunning warrior. All ten days before the fight, every day he came to the stall where the bull was, and, at a safe distance - standing behind the partition, he hit the bull in the face with his fighting iron fan. This continued until the bull fell to his knees. A few days later, the unfortunate animal itself began to fall to its knees as soon as the samurai came close to it. It's time to celebrate. A huge number of people gathered for the duel between the bull and the samurai, including from other provinces. And Matsumura went out to the area where the bull was at that time - in his hands he had only a fan, and a very ordinary one. Naturally, as soon as the bull saw the samurai, he fell to his knees and moaned pitifully. Of course, the public, like the shogun, was delighted with such a convincing demonstration of military skill. This episode is curious and does not relate to real technology, however, it was also used in real battles - for example, where the samurai was not supposed to draw his sword - in the house of his master.

http://4.404content.com/1/38/02/909472952675992595/fullsize.jpg "/>

Technique of fighting with a combat fan There is an interesting and rather atypical way of self-defense using a combat tessen. As you know, according to etiquette, when entering the house or room of a senior person, the samurai must kneel down, place the fan horizontally in front of him, then touch the tatami with his palms and bow. Its amplitude generally depended on the difference in the social status of the guest and the host. Odin had to appear before his master to accept punishment for a rather serious offense. Of course, he suspected that his life was hanging by a thread and he was right. The fact is that the master’s henchmen were already going to break his neck with the heavy doors of the sliding door when he stopped between them and bowed in a ritual bow. However, thanks to his own resourcefulness, the samurai placed his tessen in the door chute, so when the doors suddenly began to move, they bounced off the metal fan instead of slamming shut and killing the samurai. However, they did not cause any harm to the latter. The samurai amazed his master, so much so that he forgave him.

Tessenjutsu: the art of the battle fan

Japan is famous for its fans, which were used by representatives of a wide variety of social classes, and for a variety of purposes: for example, in theatrical performances and dances, in poetry and in social life, as well as when winnowing rice or wheat. It is also a deadly military weapon, and such use of a fan existed only in Japan and in no other country in the world.

Japanese fans, and this is especially true for fairly large specimens, were widely known in antiquity and outside Japan. The very first documented mention of a fan is contained in the chronicles of the reign of Emperor Yuryaku from 457 to 479, which describes in detail sasiba ceremonial fan purple in color and shaped like a leaf that was attached to a long pole. And ancient Chinese chronicles from the Song Dynasty - reign 960-1279, also contain data on the import of elegantly decorated and painted Japanese fans. They were then considered simply excellent examples of decorative art. Basically, the fan of such a fan was made of sedge with radiating spokes. The fan also had an oblong handle - it greatly supported the fan by the center and was a continuation of one of the knitting needles. It is no longer possible to find out when and by whom the fan was invented centuries ago. But Japanese scientists have conducted research on this matter, even during the period of bushi dominance. But this is what causes a fair amount of mistrust. Unfortunately, there are simply no other studies - and this is quite logical, given the long period of self-isolation. All ceremonial fans were used at religious festivals and at court along the entire coast of mainland Asia, as well as on the surrounding islands. These fans became even more widespread with the spread of Buddhism and its colorful rituals.

Uma-sirusi - descendant of the battle fan

The descendants of these fans were simply huge fans made of silk, attached to one and a half meter poles and called mind-sirusi. These fans were used as a military emblem and a sign of the shogun's presence during the Tokugawa reign. Uma-sirusi were made from nine layers of paper, glued together, and covered with silk and gilding on top. Fans were also decorated with huge bunches of palm fibers or horsehair and attached to a pole in such a way that they could rotate when the wind blew. It should also be noted that fans made from animal materials - leather or bird feathers - were never widespread in Japan. This is due to the taboo on the "dead" established by the indigenous religion of the Japanese, as well as the subsequent precepts of Buddhism against killing in any form. That is why the insignia of Chinese military leaders, reminiscent of a fly swatter, when it came to Japan, began to be made from paper strips attached to a short handle. This design was called saihai and was a kind of pointer or conductor's baton when giving orders. Fans for personal use have an equally ancient history, the beginning of which is shrouded in fog, and are divided into two groups:

1) a hard, usually rounded fan with an oblong handle (or dansen);

2) a folding fan, shaped like a sector of a disk (ogi, or).

Uchiwa are mentioned in the most ancient chronicles of the Japanese and their origin can be deduced from the court custom of carrying a small flat stick (saku) made of wood or ivory, which was pressed against the lower part of the chest at a slight angle, thus maintaining posture and giving it grandeur. As can be seen from history, utiva successfully replaced saku.

An amazing thing - once upon a time this LJ was exclusively news. But recently, excellent articles have appeared there on various, not very well-known topics in our country, related to Japanese traditions. Reprint of the last few...

Original taken from yamato7 in Japanese traditions. Uchiwa fan.

Japanese fan utiva(Uchiwa) is a traditional Japanese product with a long tradition. At first the fan was not foldable, it was made by cutting a bamboo tube and the narrow pieces unraveled into a radial fan shape. Washi paper or silk was glued to both sides of the bamboo. Uchiwa was like a ping pong paddle. In Japan, uchiva is often called a sun fan, since in appearance it resembles part of the solar disk with rays emanating from it. The material used to make Japanese fans was not only bamboo, but also bronze, ivory, sandalwood, mother-of-pearl, tortoiseshell, silver and gold.

Fans were first brought to Japan from China in the 5th century. From the very beginning, these fans were sacred instruments and were used in Buddhist ceremonies and rituals. Early fans were not rounded as they are today. They were more like rectangles mounted on a stick. The Japanese Imperial Family and other noble families used these fans to block the sun and discreetly hide their faces from the public on those rare occasions when they intruded into the world of daily life outside the palace and manor where they spent their days. When meeting with a person of higher rank than yourself, the use of a fan for its intended purpose was prohibited by the rules of decency - the face of a subordinate must always be open. The fan was also used for ceremonial purposes - the emperor bestowed fans on especially distinguished courtiers. One of the most popular gifts was a fan. It was believed to bring happiness and prosperity.

As time went on, the uchiwa changed their shape and design, and by the 10th century had evolved into the rounded type we know today, but remained uncolored. In the Heian era (794-1185), fans were made of complex designs; they were used during celebrations of the imperial court and as accessories for aristocrats. Later they began to be used in the performance of classical Japanese dance and for the tea ceremony. During the Kamakura period (1185-1333), uchiva fans became part of everyday life, especially during the summer season, for people of all classes. The most luxurious fans, made of silk or even leather, were reserved for the nobility and other persons of high rank.

The fan was intended not only for ventilation, but also for protection from the sun, mosquitoes and hiding a woman’s face from prying eyes - a Japanese version of the burqa. In the Middle Ages, Japanese women believed that exposing their faces was indecent and even dangerous. An open face is the same as revealing your own name, it makes you defenseless - both in front of a man and in front of unkind spirits. Likewise, it was considered unacceptable to have tanned skin. One of the signs of a real beauty who never worked in the fields was white skin. This was supposed to distinguish her from ordinary women, sun-scorched peasant women.

During the Muromachi period (1333-1568), the Japanese began to paint fans. Popular motifs included people, flowers, birds and natural scenes. During the civil war of 1467-1568, the uchiva became an important accessory for samurai. The medieval epic “The Tale of the House of Taira” tells how the powerful military leader Taira Kiyomori, caught in the dark at a crossing, forced the sun to rise again in the sky with a wave of his fan. A fan attached to a shaft stuck into the ground indicated the location of the commander's horse. One of the many legends about the famous commander Takeda Shingen (1521-1573) tells that with the help of a wave of a fan, Shingen defended himself from the enemy troops that were pressing him. In Japanese fairy tales, the fan also plays the role of a magic wand. The fan is an indispensable attribute of the tengu demon - a hybrid of a dog and a bird, a long-nosed demon who lives at the top of a tree, usually a pine tree. With the help of a wave of the round vera, the tengu could lengthen and shorten people's noses.

In addition to the uchiwa, the folding fan oogi or sensu has also become widespread in Japan.
It is believed that oogi was invented in Japan and then borrowed by China - a rare case in antiquity. Typically, the flow of technological information was directed in exactly the opposite direction. The folding fan was decorated with paintings and poems.

The development of fans continued during the Edo period (1600-1867), and soon they were being made throughout the country with unique designs and local motifs. Uchiwa was widely used among common people during the Edo era. Fans were a necessity especially in the summer for cooling off and protection from mosquitoes, as well as an important tool for forcing air when cooking over a fire. Fans from this period were decorated with images of folk culture or local cultural symbols. Increasingly, such fans began to be identified with women who valued uchiwa as fashion accessories and gave them paramount importance. The fan shape, it would seem, is not very suitable for games. However, during the Edo period, the Japanese were fond of playing with fans. A target in the shape of a ginkgo tree was placed on the table surface. They threw an open fan at her. Depending on how the tree fell and how open the fan was after that, the thrower received a certain number of points.

In the Japanese view, the afterlife was ruled by Buddhas, not Shinto deities. Therefore, for a successful rebirth in the Buddhist paradise, one had to sever one’s ties with the deities. It was also necessary to prevent the return of the spirit of the deceased to the world of the living, so that the soul of the deceased would completely leave this world. Otherwise, evil spirits could cause irreparable harm to him through the things closest to him. There were several ways to break with the gods and life. It was possible to turn the deceased's clothes inside out. His cup could have been broken. And after death it was possible to break the fan and throw it onto the roof of the house or throw it over its ridge.